Big plans for 2013?. . . by when?
With business planning now taking a longer strategic view, its ironic how seldom anyone asks “by when?”
A recent online conversation contrasted those who believe ideas are the only driver of business/cultural progress, against pragmatists who insist ideas are only the starting point. If you can’t execute and bring an idea to fruition, it’s just an exercise.
If you believe execution wins the day, then the question “by when” is a critical (and usually the most ignored) piece of the execution plan. Strong ideas, if not implemented by date certain, perish quickly. Their idea shelf-life passes. More time, energy and life passes by, because “by when” never got answered.